How younger producers are helping shape the future of pork
What does the next generation want from pork—and how are producers responding?
On this week’s Next Gen Podcast, Erin Anderson and Kellan Heavican talk with Illinois Pork Producers President Katie Brown and Director of Marketing Mikayla Schaefer about the changing pork consumer.
From convenience and affordability to new flavors, cultural influences and the growing importance of protein, younger consumers are changing how pork is prepared and enjoyed. Brown and Schaefer also discuss how producers can help tell pork’s story, connect with consumers through social media and get involved in industry leadership.
#pork #agriculture #nextgen #brownfield
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