370 | What the Top 20% of Farm Businesses Do Differently with Dr. David Kohl & Lynn Paulson
What will separate the most successful farm businesses from the rest over the next decade?
Dr. David Kohl and Lynn Paulson of Bell Bank join Peggy Coffeen to discuss the economic and global trends producers should be watching—from consumer demand for protein and AI-driven agriculture to global competition, regenerative agriculture, the coming land transition, and relationship-based lending.
They also break down what separates the top 20% of farm businesses: knowing the numbers, having a plan, managing risk, building strong relationships, and consistently doing the small things right.
00:00 – Economic & Global Trends
01:05 – Protein & Precision Agriculture
02:15 – Following the Consumer
03:01 – Global Competition
04:37 – The Changing Global Landscape
07:18 – Regenerative Agriculture
08:58 – Agriculture’s Story to Consumers
10:59 – The 2032 Land Opportunity
12:42 – Land Ownership vs. Control
14:04 – Advice for Young Producers
17:09 – Planning & Financial Management
20:23 – Family Business Accountability
22:01 – Relationship Lending
26:33 – What Makes a Good Lender?
29:01 – What the Top 20% Do Differently
30:32 – Excellence at the Margin
