345 | From Farm Kid to Risk Advisor | Brandon Weigel on What Dairy Producers Are Missing
At Central Plains Dairy Expo, Peggy Coffeen caught up with Ever.Ag risk advisor, Brandon Weigel, a Wisconsin farm-raised entrepreneur who started raising show pigs at 12 and later entered risk management through a 4-H club connection. Weigel explains his role managing grain sell-side risk, dairy feed buying risk, and beef-on-dairy price risk, contrasting grain cashflow-driven sales with year-round dairy feed purchasing. He discusses major industry shifts he has observed in his career thus far, including rapid growth in beef-on-dairy breeding and increased market volatility.
Ever.Ag partners with dairy producers to build customized risk management plans that help protect margins in any market environment. With dedicated advisors, industry leading technology, and proven tools like Dairy Revenue Protection, we help farms reduce uncertainty and secure long‑term financial strength. Learn more at https://ever.ag/.
01:40 Farm Roots and Show Pigs
03:44 Entrepreneurship at 12
04:08 4-H Connection to Ever.Ag
04:53 Job Shadow to Career
07:10 Day to Day Risk Advisor
08:39 Lessons and Mentors
10:51 Grain vs. Feed Strategy
11:41 Market Shifts and Volatility
14:07 Emotion vs. Fundamentals
15:50 2026 Outlook Beef and Feed
18:20 Rapid Fire and Wrap Up
