Keeping the Family AND the Ranch: Donnell and Tucker Brown Talk Genetics, Generational Transfer and Going Viral
The Brown family has always been growth-minded and goal-oriented, but each generation has left their own mark on the historic R.A. Brown Ranch. This episode covers a lot of ground, including how they think about cattle and horse breeding, ways they help their customers make use of all the data available, and why building a community matters to them. Take a deep dive into their family’s approach to estate planning and find out more behind Tucker Brown’s passion for “telling the truth” about ranching.
HOSTS: Miranda Reiman and Mark McCully
GUEST: Donnell and Tucker Brown
Donnell Brown and his wife Kelli are the fifth generation to own and manage the R.A. Brown Ranch in Throckmorton, Texas, a family business since 1895. They raise registered Angus, Red Angus and SimAngus cattle and sell 800 bulls in addition to 250 registered females and 1,200 commercial females in their annual auctions in March and October. They built a supply chain to help their customers earn more profits called Rancher’s Sustainable Angus Alliance.
Donnell and his wife Kelli both served as National FFA Presidents. They are blessed with two sons, Tucker and Lanham, that have joined them back in their family ranching business with their wivesand children. Together Donnell and Kelli are living their dream of raising cows, kids, grandkids and Quarter Horses.
Tucker Brown is a sixth generation rancher at the R.A. Brown Ranch in Throckmorton, Texas, where he and his family develop and sell 800 registered bulls a year. After graduating from Lubbock Christian University and Texas Christian University Ranch Management School, he returned home to do what he loves — working alongside his family. Through social media, he’s been able to share the truth about American ranching in a way that’s both educational and entertaining. He has earned 850,000 followers online, earning him the NCBA Beef Advocate of the Year Award and even a feature in Vanity Fair Expert Reviews.
Today Tucker and his wife, Karley, are raising the seventh generation of the R.A. Brown Ranch, working to keep the ranch in the family and the family in the ranch, while also making sure the world knows the real story of agriculture.
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