Herring and Allan on Real-World Feedback Informing Tools of Today, Tomorrow
Whether you’re excited about the possibility of change or are cautious about the pace, this episode will give you a lot of perspective on the way the genetic landscape is shifting in the beef industry. Bringing together two great minds with decades of experience across beef, dairy, swine and poultry, the discussion covers everything from genomic testing and artificial intelligence to commercial data and the importance of phenotypes. The discussion gives a lot of insight into ways the Angus breed can remain competitive now and in the future.
HOSTS: Miranda Reiman and Mark McCully
GUESTS:
William Herring is the vice president of research and development at Cobb-Vantress, a leading global poultry genetics company. He leads the discovery efforts to accelerate genetic progress and introduce it at scale in more 100 countries. He leads a team of scientists, engineers and innovators with more than 30 years of experience and leadership in livestock and poultry genetic improvement. He obtained a bachelor's degree in animal science from Auburn University and a master's degree and doctorate in genetics from the University of Georgia. In his spare time, Herring enjoys helping with the genetic improvement program at this family's beef operation.
Mark Allan is an independent consultant in beef and dairy cattle genetics, genomics and reproductive technologies. Raised in the Nebraska beef industry, Allan combines practical cattle production experience with advanced training in animal genetics. His career has included roles with purebred farms, the U.S. Meat Animal Research Center, Pfizer Animal Genetics and Trans Ova Genetics. Today, he works with seedstock and commercial producers, breed organizations and allied industry partners to apply data-driven genetic solutions that improve profitability and long-term herd performance. Allan also serves as an industry representative on the Angus Genetics Inc. (AGI) Board of Directors. He and his wife, Alise, live in Iowa, where they raised their two kids.
RELATED LINKS: Exploring Next-Generation Phenotyping that Drives Commercial Profitability White Paper
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