Gen Z wants beef—Here’s what that means for the next generation of producers
Beef is having a moment—and the next generation of consumers could have a lot to do with what comes next.
On this episode of Brownfield’s Next Gen Podcast, Lindsay Runft of Certified Angus Beef joins Kellan Heavican and Erin Anderson to unpack what younger consumers are looking for when they buy beef—and what those changing habits mean for the next generation of cattle producers.
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