Florida's citrus industry Collapsed. So he reinvented the family operation | Next Gen Podcast
What do you do when your family's industry disappears?
Florida citrus grower Zack Farr watched the state's citrus industry shrink by 95%, forcing producers to rethink everything they knew about farming.
Instead of walking away, Zack returned home to explore new opportunities—from industrial hemp and biochar to regenerative agriculture and alternative crops.
In this episode, Brownfield’s Kellan Heavican and Erin Anderson explore why diversification isn't just a buzzword—it's becoming a survival strategy for the next generation of agriculture.
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