Beyond the Farm Gate: How Montana Producers Reach Consumers
In this episode of LaneCast Ag, Lane Nordlund sits down with the executive directors of Montana's agricultural commodity checkoff organizations: Chaley Harney of the Montana Beef Council, Liz Edmundson of the Montana Pulse Crop Committee, and Kent Kupfner of the Montana Wheat & Barley Committee.
Together, they discuss how producer-funded checkoff investments are used to increase consumer awareness, expand markets, support research, and build demand for Montana-grown and Montana-raised products. From beef to wheat, barley, and pulse crops, these organizations work on behalf of farmers and ranchers to ensure their products remain competitive and relevant in an ever-changing marketplace.
Learn how checkoff dollars are invested, why producer engagement matters, and how these efforts help strengthen the future of Montana agriculture—from local communities to consumers across the country and around the world.
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