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For The First Time In 21 Years, Convenience Outranks Health In Americans' Shopping Carts

Thursday, July 16, 2026 • 12 PM

For the first time in the two-decade history of the IFIC Food & Health Survey, convenience has surpassed healthfulness as a driver of Americans’ food and beverage decisions, a milestone that signals just how much the everyday calculus of eating may be changing.

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